Our Story

Established in January of 2003 by second generation florist Bryce Loutsch, our Petaluma Blvd. location has become a community staple and we are dedicated to nourishing longstanding relationships with our clients. Drop in and visit our friendly staff for a wrapped bouquet, a beautiful living planter, or a custom designed floral arrangement. Our talented team will be sure to select the perfect blooms for every occasion.

In an effort to handle increased volume and enhance our ability to provide flowers for weddings and events, our large studio location opened in East Petaluma in September 2007. And in May of 2017, we purchased Stems Floral Design in Santa Rosa, formerly owned by Bryce’s parents, George and Barbara (the shop where Bryce got his start in the floral business in 1994).

Fresh flowers and plants come into all three of our locations every day, and we hand-pick many of the flowers early in the morning from the San Francisco Flower Market. We work with many local flower growers, who provide unique, organically grown flowers, branches, fruit, vegetables, and foliage for a lot of our designs. We also receive myriad products shipped directly from growers around the world - orchids and tropical flowers from Hawaii, Singapore, Ecuador and Thailand, and off-season flowers from New Zealand, Holland, and Japan.

The Blvd:  501 Petaluma Boulevard North (707) 763-9289

The Studio: 3855 Cypress Drive, Suite D (707) 763-9271